It's a brand with history worth exploring and a modern collection worth dissecting - whether you're a collector or in the market for a first "nice" watch. With strong motorsport associations and a number of bonafide icons, TAG Heuer is especially known for chronographs, and it's a giant in the watchmaking world. Many longtime watch collectors will tell you that their first "nice" watch was "a TAG" - or that their first watch obsession was a vintage Heuer.
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Only one year after TAG and Heuer merged, this now iconic collection was created, which is still justifiably one of the brand’s absolute top sellers todays.Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. Most of the watches in the collection have an impressive 200 metre water resistance and are therefore perfect everyday companions that can easily survive any dive. In 1992, TAG Heuer and Formula 1 began a long-lasting collaboration, during which time the Swiss brand was the official timekeeper and embodied what is probably the best-known racing series in the world. Watch lovers admire its technical sophistication, while motorsport fans appreciate its durability and the unmistakably sporty look. The TAG Heuer Formula 1 collection has always been a big seller. Among other things, TAG Heuer has developed a state-of-the-art ceramic that, in addition to scratch-resistant sapphire glass and titanium carbide coating, makes the watches virtually indestructible to external influences. However, the watches can also convince when it comes to their technical sophistication. The collection is as colourful as a Formula 1 speedster when it comes to looks and contains everything from coloured indices, to contrasting second hands and multi-coloured Nato straps. In addition, there are accurate quartz movements and traditional mechanical movements, so that really every watch fan or racing fanatic gets his money’s worth. The collection is as diverse as motorsport itself because everything from sporty three-hand watches to sophisticated chronographs for the highly precise measurement of lap times is included. TAG Heuer, itself an official Formula 1 timekeeper from 1992 to 2003, pays tribute to what is probably the most prestigious racing series of our time with an eponymous collection. Therefore, quartz models are still an integral part of the collection. Interesting detail: The quartz crisis had just been overcome, but many traditional Swiss brands still had difficulties selling mechanical watches. This collection is the first collection launched after the merger of the two companies. The history of the collection began in 1986, just a year before TAG (Techniques d’Avant Garde) acquired the Swiss brand Heuer, from which TAG Heuer emerged. This becomes clear from the first glance at the current collections: names such as Carrera, Monza or Monaco make it unmistakably clear that this traditional Swiss brand is heavily committed to motorsport. Whether Motorcross, Indy 500 or World Touring Car Championship, the brand is at home everywhere in the world where racing enthusiasts take over control. It is certainly no secret that TAG Heuer is close to motorcycling. TAG Heuer Formula 1 – Watches for a life in the fast lane MARINEMASTER M-44 Woodpecker Green Horizon Strap (1) MARINEMASTER M-44 Woodpecker Green Block Bracelet (1) MARINEMASTER M-44 Ocean Blue Horizon Strap (1) MARINEMASTER M-44 Ocean Blue Block Bracelet (1) MARINEMASTER M-44 Black Resin Horizon Strap (1) MARINEMASTER M-44 BLACK RESIN GOLD Horizon Strap (1) MARINEMASTER M-44 Black Resin Block Bracelet (1)